EG / For retailers

Build your next
beauty assortment.

Explore our brands for your stores, or bring us a retailer-led product brief. Start with the customer you serve, the category you need and the price position you want to reach.

Estate Define and Stain Lip Pen display design, shown as a product presentation render.
Estate / Proposed lip-pen display design
01 / Existing brands

Bring a brand to your shelf.

Explore colour cosmetics and beauty accessories through the portfolio. Tell us the brand, product family, retail format and market that interest you.

Explore all six brands
02 / Retailer-led development

Develop around a category need.

For an exclusive or private-label brief, begin with the customer, target shelf price, approximate units or doors, and launch window.

Explore retail programmes
Experience from the portfolio

Retail work
in context.

Estate’s work with Dollarama is part of the portfolio’s experience in Canadian value retail. Explore the programme and the product selection behind it.

Explore selected work
A useful first brief

Start with
the detail.

Company. Country. Category. Channel. Add timing, price and scale when you have them. Those details help define the products and practical next steps.

01

Your customer & market

02

Category, price & scale

03

Timing & programme needs

Discuss an assortment
BEAUTY. IN GOOD COMPANY.

Let’s build
what’s next.

An assortment. A product brief. A brand for your market. Tell us what you have in mind.