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The EG portfolio

Six identities.
More ways to build a beauty assortment.

Estate, Sona, Laritzy, Floss and Common Care bring different product stories to the portfolio. KORRAE introduces an EG development concept. Start with the brand and category that interest you.

Estate eye palette and packaging on a dark background.
Colour cosmetics

Estate Cosmetics

Expressive colour for eyes, lips and face. From a palette of warm neutrals and vivid shades to a focused lip-colour story, Estate brings a playful point of view to makeup.

EG flagship brandExplore
Two models in a Sona campaign portrait.
Colour cosmetics

Sona Cosmetics

Liners, glosses, blush and contour. Sona brings a playful approach to everyday makeup, with colour for lips, cheeks and the finishing touches that make a look your own.

EG flagship brandExplore
Laritzy beauty portrait with warm eye makeup and lip colour.
Colour cosmetics

Laritzy

Wearable colour for lips and face. Glosses and cream colour sticks bring Laritzy’s edited approach to everyday makeup into focus.

Commercial enquiries through EGExplore
Original Floss campaign portrait with Lip Advocate packaging.
Colour cosmetics

Floss Beauty

Mascara, cream blush and lip colour. Floss brings a few everyday makeup essentials together, with room for your own expression.

Commercial enquiries through EGExplore
A Common Care hair towel shown in use, from the brand’s accessory archive.
Beauty & wellness accessories

Common Care

From brushes and combs to hair towels, rollers and clips, Common Care focuses on the accessories around the daily beauty routine.

Commercial enquiries through EGExplore
Original pale-blue KORRAE packaging concept render, not a finished-product photographPRESENTED CONCEPT / PACKAGING RENDER
Hydrogel & sheet mask concepts

KORRAE

KORRAE is an EG-developed concept collection of hydrogel and sheet masks. The presented renders explore a product and packaging direction for a future programme.

EG development conceptExplore

Colour, care
and new development.

Colour cosmetics lead, with lip, eye, face and cheek products across the portfolio. Common Care brings brushes, combs and hair accessories. KORRAE explores hydrogel and sheet-mask concepts.

Open a brand profile to see its category and the relevant next step with EG. Retail, distribution and development enquiries begin with the brand, country and channel.

Stock our brands
BEAUTY. IN GOOD COMPANY.

Let’s build
what’s next.

An assortment. A product brief. A brand for your market. Tell us what you have in mind.

Stock our brandsBecome a distributorDistribution for your brandDiscuss a retail programme