What makes the opportunity work.
A clear customer. A viable assortment and price position. Supply readiness. Launch support. Available rights. The strongest introduction connects these pieces.
EG / For established brandsDistribution starts with
Distribution starts with
a commercial plan.
For established beauty brands with a differentiated assortment, evidence of demand and rights available for a defined market. Bring EG the brand and the opportunity; the first task is to build a workable route forward.
Define the mandate.
Country, channels, assortment and responsibilities come first. Then the plan can address account priorities, proposals, launch activity and how performance will be reviewed.
Experience from the portfolioRetail work
Retail work
in context.
Estate’s work with Dollarama and Sona’s August 2026 sets programme for TJX Europe provide a view of the group’s commercial experience.
Explore selected workA useful first briefStart with
Start with
the detail.
Share your company, website, product category, current channels, demand evidence and the markets open for discussion. Detailed commercial material can follow privately.
01
Brand, company & assortment
02
Current channels & demand
03
Introduce your brand