EG Beauty Brands / The group

Independent beauty
from Montréal.

EG Beauty Brands is a Montréal-based, Canadian-owned beauty group behind Estate Cosmetics and Sona Cosmetics.

Our work brings together brand development, product direction, sourcing, retail programmes and distribution.

Meet our brands
Montréal, Canada

The brands
come first.

Each brand has its own identity, products and customer. Estate and Sona lead the group story; the wider portfolio adds distinct categories and development work.
01 / The commercial work

Built around
the real brief.

From an assortment brief to a retailer programme or distribution proposal, the details matter: the product, the customer, the channel and the people responsible for delivery.

Explore retail programmes
02 / The work behind EG

Brands. Products.
Specific programmes.

The brands, programme stories and distribution experience are the starting point for understanding EG. Explore the products and work behind the group, then tell us where you see the next opportunity.

Explore selected work
BEAUTY. IN GOOD COMPANY.

Let’s build
what’s next.

An assortment. A product brief. A brand for your market. Tell us what you have in mind.