Define the product
you need.
Start with product format, intended use, target shelf price and approximate scale. Add packaging, artwork and language requirements where they are central to the brief.
From a category gap
to a product brief.
A programme begins with a commercial need: the customer, the category, the price position and the place on the shelf. Bring EG a branded, exclusive or private-label brief.
Discuss a retail programmeDefine the product
Work through
what it takes.
Product scope, sourcing responsibilities, quantities, economics and timing need to align. The next step is a programme proposal built around the brief.
Presented concept / packaging renderDevelopment & retail programmesA direction
A direction
made visible.
The KORRAE mask concept shows an EG product and packaging direction. Sona’s August 2026 sets programme for TJX Europe shows a retailer programme built around a defined assortment.
Explore the KORRAE conceptExplore selected work